Blog

Journey Intelligence in Action

By February 10, 2021 No Comments

Created in collaboration with J.D. Power


J.D. Power, one of BryterCX’s valued partners, leverages the BCX journey management suite to help clients identify and define their customer journeys across multiple industries. They are capable of providing an end-to-end journey program second to none in the customer experience industry.

What we know is that looking at a customer’s individual actions isn’t enough. It takes an omnichannel view of your broader customer base to enable true journey intelligence. The real question is how well do you understand customer behavior?

Companies with an omnichannel view of customer journeys would not be surprised by the outcomes for the two customers in the examples below. Why? Because they’re actively monitoring the journeys that matter—the ones resulting in friction and unnecessary calls.

These insights are made possible through journey intelligence which consists of analytics, mapping, orchestration, and actionable dashboards.

Learn more about how BryterCX can support your organization in its quest for true journey intelligence by contacting a member of our sales team.